Our business has grown and evolved over the last 20 years, and we have refreshed our logo to reflect who we are today, a dynamic and proudly Australian business.
After careful consideration we chose a new logo that reflects a more modern look and captures our vision to position Lighting and Electrical Distributors as a leading lighting supplier in the Victorian market.
As a team we got together over several group sessions and identified our core business values. From there we refined the values further and linked them all in together via a colour wheel, creating the Lighting & Electrical Distributors “Circle of Life”.
The core values were Education (Green), Systems & Processes (Blue), People (Red) and Clients (Yellow), with the mix of colours in rest of the logo the representation of all beliefs and influences of our core values.